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Alex Thurber of Riverbed Recognized on the Prestigious 2025 CRN® Channel Chiefs List

Redwood City, Calif., – February 4, 2025– Riverbed, the leader in AI observability, announced today that CRN®, a brand of The Channel Company, has named Alex Thurber, Senior Vice President Global Partners and Alliances, to the prestigious 2025 CRN® Channel Chiefs list, which recognizes the IT vendor and distribution executives who are driving strategy and setting the channel agenda for their companies.

LinkedIn: Alex Thurber of Riverbed recognized on the prestigious 2025 CRN Channel Chiefs list: https://rvbd.ly/4b1d95f

Thurber leads Riverbed’s world-class partner organization, and focuses on accelerating business opportunities, ensuring market and customer needs are met, and creating greater synergies across the entire partner and channel community. To fully harness AI’s potential, Riverbed is investing in its partners to ensure they can assist customers in configuration and the technical understanding of the Riverbed Platform and solutions, and in helping customers implement AIOps to further improve ROI and business value. Additionally, with Thurber’s leadership, the Company launched its new partner program in 2024, Riverbed ONE, which allows invested partners to drive growth and supports mutual customers with Riverbed’s Platform and solutions. Riverbed’s channel ecosystem includes system integrators, service providers, reseller partners and technology alliance partners.

“I want to congratulate Alex on this well-deserved recognition and commend him for his steadfast dedication to driving success within our partner community,” said Kris Luhrsen, Chief Revenue Officer at Riverbed. “Riverbed boasts a world-class partner ecosystem, and we’re deeply committed to supporting our partners through our award-winning program, as well as our industry-leading AI-powered Platform and leading Unified Observability and Acceleration solutions. Our focus is on empowering our mutual customers to deliver enterprise solutions and AI solutions that work at scale to produce measurable outcomes, boost business performance, and enhance the digital experience.”

The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.

“This year’s honorees exemplify dedication, innovation, and leadership that supports solution provider success and fosters growth across the channel,” said Jennifer Follett, VP, U.S. Content, and Executive Editor, CRN, at The Channel Company. “Each of these exceptional leaders has made a lasting channel impact by championing partnerships and designing creative strategies that get results. They’ve set a high bar in the channel, and we’re thrilled to recognize their standout achievements.”

CRN’s 2025 Channel Chiefs list will be featured in the February 2025 print issue of CRN® Magazine and online beginning February 3rd at www.CRN.com/ChannelChiefs.

Riverbed channel partners have a unique opportunity to drive growth and deliver practical AI solutions that work with Riverbed’s AI-powered Platform. In addition to the Platform, Riverbed launched last year the most new products in 10 years, including: NPM+ (visibility into cloud, remote work and Zero Trust architectures), Aternity Mobile (industry first DEX for enterprise-owned mobile devices), Riverbed IQ 2.0, Riverbed Unified Agent, and Aternity Intelligent Service Desk, among others.

These new solutions have been recognized in leadership positions by both industry analyst firms and through industry awards, including being recognized by CRN as one of the six hottest AI networking products. Additionally, enterprises are already experiencing major benefits from Riverbed AI today—from saving millions of dollars on software license optimization, to reducing IT ticket volume by 30% and false alerts by 86%, to significantly improving the Microsoft Teams experience for tens of thousands of employees. In 2025, Riverbed is further investing in the Riverbed Platform, and will continue to introduce new AIOps for Observability and Acceleration solutions to support partners and customers.

About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

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About Riverbed

Riverbed, the leader in AI observability, helps organizations optimize their users’ experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed’s open and AI-powered observability platform and solutions optimize digital experiences and greatly improve IT efficiency. Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of market-leading customers globally – including 95% of the FORTUNE 100 – we are empowering next-generation digital experiences. Learn more at riverbed.com

Riverbed and certain other terms used herein are trademarks of Riverbed Technology LLC. All other trademarks used herein belong to their respective owners.

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